Blyk Mobile Magazine
We created a unique user experience for AT&T mobile customers with curated editorial content for the phone. The 7-week mobile campaign targeted “millennial” New Yorkers subscribed to AT&T’s service. I created daily content for Blyk’s “mobile magazine”, messaged to subscribers at least twice per day. Topical and local information were highlighted in editorial verticals aligning with each day of the week. Content featured giveaways, editorial musings and suggestions on local dining, shopping, and music experiences.