Topshop Fash Mob
Topshop Fash Mob NYC
Copy for Topshop Facebook photo album
Copy for Topshop tweets
In order to increase Topshop’s presence with U.S. consumers during New York Fashion Week we created the “Fash Mob” – a roaming gang of stylish gals promoting the brand in NYC.
In order to alert consumers of the Fash Mob’s travels and additional in-store activities, I created editorial content for Topshop’s Facebook and Twitter accounts. Information posted revealed the whereabouts of the Fash Mob and in-store social events with top fashion bloggers. The campaign reached an estimated 5,000 shoppers in 12 locations in and around downtown NY and more than 25,000 via Facebook and Twitter.